PIN Journal – Entry 2: You Can Get Better Results Than

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Did you know REALTORS® have access to listings different than Yup, they get a much more complete and up-to-date data than a site like that is open to the public. This is where comes into the picture. Our platform not only showcases every active residential listing for sale in the GTA available on the MLS® system – which gathers data directly from TREB – but also make the home buying experience much easier.

The Barrier

Traditionally, people have to go to to find out listings. They have to register, search for their property and that’s about it. This system however is simply incomplete:

  • Those listings lack some pretty important information:
    • No tax information – This is a key financial obligation and is part of the decision making.
    • No days-on-market information – This can be important during negotiation process.
    • No local amenities information – the house could be awesome but wouldn’t you also want to know what’s around that suites your lifestyle?
    • No school rankings – for first time home buyers who have or potentially want a family, finding out what schools are eligible for a property is pretty important.
    • Plus much more!
  • The site is not timely – it is not updated regularly, with potential of having several days delay. Your home maybe sold and gone by the time you get the information you want.
  • Lacks full search functionality – you can only search using the generic search criteria such as bedrooms and bathrooms, etc.
  • The user interface is very underwhelming.
  • The site simply lacks enough content encouraging you to call a REALTOR® for the rest.

So how has made things better?

  • Buyers have LIVE access to the MLS® coming directly from TREB, providing 120 more data points than
  • Our platform provides in-depth information such as days-on-market data, local amenities, school rankings, market stats, and a robust resource centre.
  • Our search is extremely comprehensive with ways to separately search for new and pre-construction condos as well as resale homes.
  • We give buyers the power to compare and contrast potential homes.
  • Our platform is designed with the user in mind, ensuring that the home search is a memorable and exciting experience.

Producing happy home buyers through our innovative brokerage?

On top of what we offer on our platform, we also provide buyers with things that simply cannot:

    • A team of customer loyalty Angels at your disposal to answer questions and connect you with one of our experienced TheRedPin non commission sales representatives. Our sales representatives are not on commission and est and get paid a bonus solely based on your satisfaction
    • Buyers benefit from a 25% cash back rebate** on any home or condo you may purchase
    • Premier relationships with high rise condominium developers, giving you access to new projects launching in the city at lowest prices and highest unit availability. was created to put the power of finding a new home into the hands of the buyer. Happy home buying!


*This message is not intended to solicit clients currently listed or under buyer’s agency agreements. does not represent the builder and is not responsible for accuracy of information. Offer is for limited time.

**Some conditions may apply. Please contact us for details.

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